Land Biomes The Worlds Major Habitats

Biomes are the worlds major habitats. These habitats are identified by the vegetation and animals that populate them. The location of each land biome is determined by the regional climate. Rain Forests Tropical rainforests are characterized by dense vegetation, seasonally warm temperatures, and abundant rainfall. The animals that dwell here depend on trees for housing and food. Some examples are monkeys, bats, frogs, and insects. Savannas Savannas are open grasslands with very few trees. Theres not much rain, so the climate is mostly dry. This biome includes some of the fastest animals on the planet. Inhabitants of the savanna include lions, cheetahs, elephants, zebras, and antelope. Deserts Deserts are typically dry areas that experience extremely small amounts of rainfall. They can be either cold or hot. Vegetation includes shrubs and cactus plants. Animals include birds and rodents. Snakes, lizards, and other reptiles survive the severe temperatures by hunting at night and making their homes underground. Chaparrals Chaparrals, found in coastline regions, are characterized by dense shrubs and grasses. The climate is hot and dry in the summer and rainy in the winter, with low precipitation overall. Chaparrals are home to deer, snakes, birds, and lizards. Temperate Grasslands Temperate grasslands are located in cold regions and are similar to savannas in terms of vegetation. Animals populating these areas include bison, zebras, gazelles, and lions. Temperate Forests Temperate forests have high levels of rainfall and humidity. Trees, plants, and shrubs grow in the spring and summer seasons, then become dormant in winter. Wolves, birds, squirrels, and foxes are examples of animals that live here. Taigas Taigas are forests of dense evergreen trees. The climate in these areas is generally cold with plenty of snowfall. Animals found here include beavers, grizzly bears, and wolverines. Tundra Tundra biomes are characterized by extremely cold temperatures and treeless, frozen landscapes. The vegetation consists of short shrubs and grasses. Animals of this area are musk oxen, lemmings, reindeer, and caribou. Ecosystems In the hierarchical structure of life, the worlds biomes are composed of all of the ecosystems on the planet. Ecosystems are inclusive of both living and nonliving material in an environment. The animals and organisms in a biome have adapted to live in that particular ecosystem. Examples of adaptations include the development of physical features, such as a long shout or quills, that enable an animal to survive in a particular biome. Because the organisms in an ecosystem are interconnected, changes in an ecosystem impact all of the living organisms in that ecosystem. Destruction of plant life, for example, disrupts the food chain and could lead to organisms becoming endangered or extinct. This makes it vitally important that the natural habitats of plant and animal species be preserved. Aquatic Biomes In addition to land biomes, the planets biomes include aquatic communities. These communities are also subdivided based on common characteristics and are commonly categorized into freshwater and marine communities. Freshwater communities include rivers, lakes, and streams. Marine communities include coral reefs, seashores, and the worlds oceans.

Passionate Men, Emotional Women Psychology Constructs...

Introduction Framework: In her text Passionate Men, Emotional Women: Psychology Constructs Gender Difference in the 19th Century, historian Stephanie A. Shields delineates the ways in which the Western modern project required in its logic of construction a need to create and reproduce an epistemological, discursive, and pseudo-scientific dichotomous relationship between the genders. Specifically, Shields emphasizes the ways in which a certain dogmatic praxis of evolutionary theory, in juxtaposition with social science, worked to produces a science of psychology that in turn generated a hierarchical understanding of gender relations, premised on the politics of emotions and the mind/body divide. This paper will explore the theoretical and political consequences of the tactful discursive construction of gender relations, as explored by Shields. Thus, this paper will not merely provide an exploration of that binary, and the ways in which it was necessarily conducive of the production of unequal social and economic relations. Rather, this paper will use specific tenants within Shields’ argument to reveal how the discursive methodology via which that gendered binary was produced was as necessarily conducive to the production of inequality, as that gendered binary itself. This paper will specifically utilize Shield’s exploration of the mind/body division, to demarcate how the female/feminized body, and its relationship with reason/emotion worked to produce a femaleShow MoreRelatedOrganisational Behavioure23151 Words   |  93 PagesMoods After reading this chapter, you should be able to: 1 Differentiate emotions from moods. 5 2 Discuss the different aspects of emotions. Discuss the impact emotional labor has on employees. 6 Identify the sources of emotions and moods. Discuss the case for and the case against emotional intelligence. 7 Apply concepts on emotions and moods to OB issues. 3 4 Describe external constraints on emotions. LEARNING 258 OBJECTIVES ROBBMC08.QXD.0132431521 Read MoreHorace Gregory s Short ( But Perfectly Formed D. H. Lawrence : Pilgrim Of The Apocalypse10205 Words   |  41 Pagesformed) D. H. Lawrence: Pilgrim of the Apocalypse (1933) explains how Lawrence’s two essays on psychoanalysis were motivated by his desire to understand. What he needed to understand was why he was as he was; how the development of masculinity and gender identity were influenced and how obstacles such as an over-possessive mother might impair these developments. Hence, his works on psychoanalysis were not written to be an acceptance of Freud’s doctrines but rather a critical approach to them. GregoryRead More Reactions to Patriarchal Oppression by Jane Eyre and Bertha Mason3826 Words   |  16 PagesJane Eyre and Bertha Mason Missing Works Cited    Jane Eyre and Bertha Mason are both oppressed by the British patriarchal system were men are the makers, interpreters, and enforcers of social and political rules. However, these two women differ greatly in the ways that they accept and cope with the reality of their place in society, and it is these differences that ultimately determine their fate. Jane Eyre follows the rules. Although she initially revolts against what she believes to be unfairRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesManagement Skills 8 †¢ Effective versus Successful Managerial Activities 8 †¢ A Review of the Manager’s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to the OB Field 13 Psychology 14 †¢ Social Psychology 14 †¢ Sociology 14 †¢ Anthropology 14 There Are Few Absolutes in OB 14 Challenges and Opportuni ties for OB 15 Responding to Economic Pressures 15 †¢ Responding to Globalization 16 †¢ Managing Workforce Diversity 18 †¢ Improving Customer ServiceRead MoreStatement of Purpose23848 Words   |  96 Pages................................................................................................................ 12 Psychology (Clinical--research)............................................................................................ 14 Psychology (cross-cultural) .................................................................................................. 16 Psychology (School) ...........................................................................................................Read MoreIntercultural Communication21031 Words   |  85 Pagescommunication we can unknowingly cause confusion and misunderstandings. For these intercultural businesses to breach the cultural barriers encountered when stepping into foreign grounds it is vital for business people to fully understand the cultural differences that exist so as to prevent damaging business relations due to intercultural communication gaps. We should also be aware of the reasons for the development of the world into a global system: a. The development of technology has enabled a constantRead MoreDeveloping Management Skills404131 Words   |  1617 PagesManagement Skills 8 What Are Management Skills? 9 Improving Management Skills 12 An Approach to Skill Development 13 Leadership and Management 16 Contents of the Book 18 Organization of the Book 19 Practice and Application 21 Diversity and Individual Differences 21 Summary 23 SUPPLEMENTARY MATERIAL 24 Diagnostic Survey and Exercises 24 Personal Assessment of Management Skills (PAMS) 24 What Does It Take to Be an Effective Manager? 28 SSS Software In-Basket Exercise 30 SCORING KEY AND COMPARISON DATARead MoreFundamentals of Hrm263904 Words   |  1056 PagesDiscrimination 71 ETHICAL ISSUES IN HRM: English-Only Rules 72 Enforcing Equal Opportunity Employment 72 The Role of the EEOC 72 Office of Federal Contract Compliance Program (OFCCP) 73 Current Issues in Employment Law 74 What Is Sexual Harassment? 74 Are Women Reaching the Top of Organizations? 75 DID YOU KNOW?: EEOC Reaches Out to Young Workers 76 HRM in a Global Environment 78 Summary 79 Linking Concepts to Practice: Discussion Questions 52 Developing Diagnostic and Analytical Skills 52 Case 2: Nine-to-FiveRead MoreOrganisational Theory230255 Words   |  922 Pagesbased approach enables students to see the relevance and challenge of all the different perspectives and theories that constitute organization theory. Because of the way the book was developed by its three authors, readers can see that there are differences in the way that its theories and challenges can be understood, that organization theory is not a monolithic subject but rather a rich resource for developing understanding of organizations. Each chapter begins with an Introduction which outlinesRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesperformed all 18 pin-making tasks. In fact, Smith found that 10 workers specializing in a particular task could make 48,000 pins a day, whereas those workers who performed all the tasks could make only a few thousand at mos t.4 Smith reasoned that this difference in performance was due to the fact that the workers who specialized became much more skilled at their speciï ¬ c tasks and as a group were thus able to produce a product faster than the group of workers who each performed many tasks. Smith concluded

Pre Exposure Prophylaxis ( Prep ) - 1133 Words

Pre-exposure prophylaxis (PrEP) consists in the use of oral ART (either tenofovir alone, TFV, or in association with emtricibine, TFV/FTC) or topical vaginal TFV gel to prevent HIV transmission. This intervention was initially proposed following previous research that showed ART as an effective way to prevent transmission (i.e. prevention of mother-to-child-transmission, MTCT, treatment as prevention strategy, TaP, and in the context of post-exposure prophylaxis, PEP) (1, 6). Since 2012, following the results of RCTs showing PrEP to be efficacious against HIV transmission in different settings were, both the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) have issue recommendations for its use on populations at increase risk for HIV infection. In this paper, I will discuss the scientific evidence on PrEP and particularities of its use among transgender women. (b) Targeted population A 2013 meta-analysis by Baral and colleagues indicated a 21.7% prevalence of HIV in this population in the US, which represents an odds 34.2 times that of the sexually active population (BARAL). Transgender women, an individual assigned as male early in life but who identifies as a woman, experience increased vulnerability to HIV infection that can be attributed to â€Å"multilevel, intersecting factors that also influence all stages of the HIV treatment treatment and care continuum†. (POTEAT). These factors include structural and interpersonal stigma,Show MoreRelatedPre Exposure Prophylaxis ( Prep ) Use1655 Words   |  7 PagesINTRODUCTION Pre-exposure prophylaxis (PrEP) use has proven to be efficacious in clinical study settings for the prevention of HIV infection; however, more knowledge is needed to inform best practice models for implementation of PrEP in high-risk urban populations. In upcoming years, we can expect many AIDS service organizations (ASOs) and community-based organizations (CBOs) to integrate PrEP into their clinics as a prevention tool. Demonstration projects are underway all over the country to studyRead MorePre Exposure Prophylaxis ( Prep ) For Hiv Prevention1201 Words   |  5 Pages Article Report Brent Henrikson Name: Universityâ€Æ' Article 1 Abstract â€Å"Pre-exposure prophylaxis (PrEP) for HIV prevention is a promising experimental approach currently being tested globally. A number of PrEP trials are evaluating the safety and effectiveness of PrEP in men who have sex with men (MSM) and other populations at risk for HIV, and results will be available from this first generation of efficacy trials over the next few years. Here we review the rationale for orally-administeredRead MoreLimitations Of Acquiring Data On Hiv1783 Words   |  8 Pages Preexposure Prophylaxis in Preventing HIV The most promising method of HIV prevention yet, especially in high-risk populations like the transgender female population, has been the use of preexposure prophylaxis, or PrEP for short. It is a daily oral medication that decreases HIV acquisition, and is for use by high-risk populations. It was recently approved by the U.S. Food and Drug Administration in 2013, which the CDC has also approved for use (7). The results of the first PrEP clinical trialRead MoreUptake Use And Effectiveness Of Pre-Exposure Prophylaxis In Hivya Essay1024 Words   |  5 Pagesdetermining the uptake, use and effectiveness of pre-exposure prophylaxis for HIV negative persons with partners living with HIV. Related to this study was another research conducted by the same researchers but this time they investigated antiretroviral prophylaxis for HIV-1 prevention among heterosexual men and women. In another study conducted by AIDS (London), the study was based on determining effectiveness and safety of HIV pr e-exposure prophylaxis for all populations. A study conducted by EmoryRead MoreUtilization Of Hiv Essay833 Words   |  4 PagesIntroduction This report is intended to provide an evaluation and assessment of Programs to Increase the Utilization of HIV Pre-Exposure Prophylaxis (PrEP) among Men Who have Sex with Mem (MSM) and Transgender Individuals and Collaborative Efforts to Metropolitan Statistical Area, offered by the International Black Women’s Congress (IBWC) in response to the request for proposal for The Virginia Department of Health, Division of Disease Prevention for the delivery of HIV services in the VirginiaRead MoreThe And Drug Administration Approved Truvada For Treating Hiv889 Words   |  4 Pagesbehind the Pre-Exposure Prophylaxis treatment, best known as PrEP, is the latest and, according to the Center for Disease Control (CDC), most efficient method of HIV prevention. However, the CDC still emphasizes on the importance of condoms and other prevention tools, even if the person is on PrEP. In 2004, The Food and Drug Administration approved Truvada for treating HIV infections. Eight years later, it debuted as the first drug (and still the only one) for pre-exposure prophylaxis (PrEP). EssentiallyRead MoreSouth Carolina Hiv / Aids Council Project Preplan Community Summit : Taking Action Changing Our Destiny1405 Words   |  6 Pagesdifferent walks of life: from seropositive and seronegative patients, to social workers, pharmacists, and doctors. Dr. Divya Ahuja from USC School of Medicine gave an overview of pre-exposure prophylaxis (PrEP). His platform was followed by multiple panel discussions regarding various questions and viewpoints about PrEP. Despite the awareness that has brought attention to HIV testing, and medicinal advancements that have made decreasing the rate of transmission possible, over 50,000 new HIV infectionsRead MoreThe Center For Disease Control And Prevention1562 Words   |  7 PagesFindings Furthermore, the Center for Disease Control and Prevention (CDC) reported that studies, as noted before, have shown PrEP reduces the risk of getting HIV through sexual intercourse by more than 90% and by more than 70% among populations who inject drugs when taken regularly. Gay or bisexual men increase their chance of being exposed to the virus if they have had anal sex without a condom, been diagnosed with an STD during the past 6 months or are in a relationship with an HIV-positive partnerRead MoreHiv And The United Kingdom1014 Words   |  5 Pagesthis public health problem. (Public Health England, 2014) 2.2. Truvada as PrEP In 2014, a pre-exposure prophylaxis (PrEP), Truvada, was introduced in the UK as a preventative method of HIV infection after it was made available in the United States in 2012. PrEP uses antiretroviral drugs (ART) to protect HIV-negative people from becoming infected with HIV; PrEP suppresses the virus and can reduce further transmission. PrEP was shown to be highly effective for gay men and MSM, as they are at greatestRead MorePractice Change : Use A Screening Tool For Identifying Candidates For Pre Exposure Prophylaxis1602 Words   |  7 PagesPractice Change: Use of a Screening Tool to Identify Candidates For Pre-Exposure Prophylaxis Introduction Despite advances in screening and treatment for human immunodeficiency virus (HIV) over the last 30 years, HIV remains a significant global issue (World Health Organization [WHO], 2015; Yagoda Moore, 2016). The United States (US) experienced a brief decline in new HIV cases, but total HIV incidence has failed to decrease meaningfully in the past 25 years (Yagoda Moore, 2016). According

Social Media Strategies and Destination Management †Free Samples

Question: Discuss about the Social Media Strategies and Destination Management. Answer: Introduction: Social networking sites are playing the significant role in the expansion of the businesses as the public get to know about the latest offerings of the business. This networking is serving as the strong tool of the marketing whereby the company can save its significant cost and time that is devoted to the promotional activities. The social media sites are aiding companies in contacting their clients and customers that leads increasing both profitability and productivity at the rapid speed (Leung and et. al., 2013). Furthermore, social media marketing strategies enable organisations to get the prompt reply or response from the customers or any other clients. It has a favourable impact on the profitability and productivity because it is used for several purposes; hiring the personnel, marketing of products and services and conducting the market research. This proves to be effective for the success of the business and continuous growth in the international marketplace (Davis and et. al., 2012). Despite several benefits, the limitations of social media are unforgettable so businesses should shed light on the same for constant growth in the marketplace. It is crucial for the businesses to look over these issues whereby they can apply right kind of strategies and boost its sales turnover (Zeng and Gerritsen, 2014). The present research proposal is based on the social media marketing that how it is helpful for the business and what negative aspects are associated with the same in the context of the hospitality sector. It will help the corporation to find the issues which might occur in the future time span and ruin the reputation of the business. Thus, the study under consideration provides in-depth analysis of the strong marketing tool as the social media market strategy. For this purpose, the research under investigation provides the insight of benefits and challenges associated with the social media network for the businesses. This research aims to assess the usage of social media network in the context of business. In this regard, both favourable and unfavourable aspect associated with the same has been evaluated. It is because no doubt social media assists companies in gaining the attention of public but it possesses severe harm for the company during the promotional activities. Owing to this, study shed light on future prospects of social media network tools also in the context of the corporate world (Leung and et. al., 2013). This facilitates to present the scenario of social media network effectively and enables a business to maintain the same with the use of effective strategies. Furthermore, several strategies to apply the social media network effectively are highlighted in the paper. Social media network is rapidly increasing in the several fields; education, business world and personal life but the scope of the current study are limited to the business world only. For this purpose, the findings derived from the study can be used in several sectors such as retail, fashion and food sector. This will help management to understand the pros and cons of using social network sites. It will also provide the information related to the potential strategies that ensure the best use of social networking sites and derive the overall benefits for the businesses. Furthermore, many small businesses can also get the idea related to an effective tool of social networking site to explore the business as advantages of the same will be showcased in the study. The social media is being popular for marketing of products and services of the businesses due to the addition of new policies that tend to increase sales turnover (Hays, Page and Buhalis 2013). The rationale behind using the social media to a great extent is that huge amount of cost is saved as other modes such as radio, hoardings and television etc consume a large amount of cost. Leung, and et. al., (2013) stated that social media marketing is beneficial for the business for the purpose of saving the time and cost. This facilitates companies to post their marketing campaign via suitable tool so as to gain the attraction of customers. However, the challenges associated with the social media are not negligible and that need the keen attention of organizations. There are different types of social networking sites such as Twitter, Instagram and Facebook which approach a large number of people at a time. All these mentioned tools have several users per month such as Twitter has 313 million users whereas Facebook has over 2 billion subscribers. It manifests that companies can easily approach the large population by using these different social networking sites (Ukpere, Slabbert and Ukpere 2014). This platform makes it possible for companies to get to know regarding the issues which are being faced by the customers. This helps in modifying the current strategies of business as per the feedback of consumers and retain them for longer time span (Sashi 2012). Hays, Page and Buhalis (2013) stated that some tools of social media are paid which might contain additional feature for the promotion whereas most of the tools are free of charge which provides advantages for the business. On the other hand, Young (2012) asserted that social media network help in increasing the customer loyalty by offering them timely information and addressing their issues in the right manner. Yet, it is crucial for the companies to update their sites or pages from time to time for grabbing the attention of viewers. For example, discount and the special offer on the product and services can be posted to make new customers and satisfy the existing one (Lefebvre, 2012). It indicates that social media will help businesses only when management remains active in updating the sites. For this purpose, attractive pictures and videos can also be uploaded for increasing the traffic. This ensures the profitability of the business because a large number of customers approached at a time. According to Sashi (2012) social media is an effective tool that can help in conducting the market research for different organisation. For instance, a new product can be introduced after getting the views of customers over the social media. Therefore, it serves as the imperative aspect to explore the opportunities for the growth and development of the business. Social media networking sites are not far from its disadvantages because it imposes several types of challenges for the business. Hays, Page and Buhalis (2013) stated that social media networking sites affect the reputation of the business due to negative comments posted by the users or other parties. It will have the direct impact on the new customers and overall business performance as such kind of events creates psychological impact in the mind of customers. Munar (2012) explained that it is important to make the social networking site interactive and attractive otherwise attention of customers cannot be grabbed. This procedure takes extensive time of the business where the requirement of expert personnel is also mandatory. This reflects that company has to incur cost in hiring the new employee who can maintain the promotional site. In this manner, indirect cost is incurred by the business which might have the indirect impact on the profitability. It is an obvious fact that in case appropriate social marketing strategies are not implemented then a company will have to suffer from the lower rate of return. This merely increases the cost of production and affects the performance of the business to a great extent. On the other hand, social networking sites provide full freedom for viewers to post any kind of comments. Owing to this, some organizations get affected from their rivalries because of such kind of negative comments (Lefebvre 2012). The use of social media networking not only affect the business through the negative comment and cost but unethical hacking also affects the reputation of the business. This is termed as an intentional act from the counterparty which drastically reduces the customers (Kent 2013). It shows that companies get affected from such kind unethical activities and this fear might not allow management to post the real or attractive information of the strategies implemented by the business. Moreover, in the absence of copyright, trademark, other people can easily copy the strategies which affect the rate of return of the business. Apart from this, security and privacy-related issues promote the unethical hacking (Lesidrenska and Dicke 2012). Therefore, a separate department looks after the social media market strategies ensuring the smooth operation of the business. What are the different strategies that can be used to implement social media effectively? The study under consideration will be based on both qualitative and quantitative nature. This is because of research demands for in-depth analysis on the basis of collected numerical and theoretical data (Kumar, 2014). For this purpose, it is imperative to use mixed method analysis which will help in assessing both the advantages and disadvantages of social media networking. In order to get the reliable and valid outcome, ethical practices will be adopted for completing the data collection procedure (Panneerselvam, 2014). The tools applied for the analysis of the data will also be effective through which fruitful outcome can be derived. Sampling refers to the individual unit of a population that takes part in the data collection procedure of the research. There are varied methods applied for the selection of sample; probabilistic and non-probabilistic. It consists of simple random, quota, judgment, snowball and convenient as well as cluster etc. sampling. The study under investigation is based on advantages and disadvantages of social media networking site so the information will be collected from both customers and managers (Bhattacharyya, 2006). In this regard, simple random sampling will be used for selecting 20 managers and convenient base sampling will be applied for the selection of 50 customers. The rationale behind using these specific sampling design is to save the time and cost associated with the study. Also, a procedure of data collection will be easier. The current research will be based on both primary and secondary data. The primary data will be collected by using questionnaire method that will include both closed and open-ended questions. The rationale behind not using other methods is time and cost constraint and the questionnaire method is favourable in context of both cited aspects. At this juncture, questionnaire method aids researcher is gathering the information from the large population in relatively less time whereas interviews need extensive time (Kothari, 2004). In this manner, selection of questionnaire can be justified. On the other hand, several sources such as journals, books and online articles will be used for gaining deep insight regarding the advantages and disadvantages of the social networking sites. Furthermore, journal articles will provide meaningful information regarding the negative aspect associated with the social media so that research can accordingly complete the analysis process of the current study. Variables specification The variables associated with this research are listed as follows which will be helpful in conducting the in-depth analysis out of collected data- Cost and time saving with the social networking sites Privacy issue Unethical hacking Negative impact on the brand image Negative reviews of customers or counterparty Completion of research activities is not easy as every research possess certain limitation which should be taken into account by the scholar. Since the study under consideration is based on the advantages and disadvantages of the social network sites so it was hard to find the detail information related to disadvantages because most of the sites were offering the information related to advantages only. However, primary data will be fruitful in which managers will provide the data that how the reputation of business gets hampered with the effect of negative comments of the customers or other parties. Apart from this, some responses might take extensive time because of the busy schedule of managers; however, questionnaire method will be adopted so that respondents can fill the questionnaire on the basis of their convenient time (Kumar, 2014). Time Schedule (Research plan) The time schedule or research plan of the current study will be as follows which indicates that 20 weeks will be needed to complete the entire research. Activities/weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Stating the purpose of research Drafting the proposal Writing the introductory part of the research with the statement of aim and objectives Collecting secondary data or conducting the literature review Drafting the research methodology Collecting primary data Analyzing the collected information Interpretation and discussion of analysed data Drafting the report Conclusion and recommendation Addressing the feedback Conclusion The aforementioned research will bring forth the outcome that social media networking site has both positive and negative impact on the performance of the business. However, management can implement suitable strategies to update the site and keep the customers highly motivated by building the good relationship with them. It can also be said that social media networking site are profitable and beneficial for the business. Reference List Bhattacharyya, D. K., 2006. Research Methodology. Excel Books India. Davis III, C.H., Deil-Amen, R., Rios-Aguilar, C. and Gonzalez Canche, M.S., 2012. Social media in higher education: A literature review and research directions.Report printed by the University of Arizona and Claremont Graduate University,8. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Kothari, C. R., 2004. Research Methodology: Methods and Techniques. New Age International. Kumar, R., 2014. Research Methodology: A Step-by-Step Guide for Beginners. SAGE. Lefebvre, R.C., 2012. Transformative social marketing: co-creating the social marketing discipline and brand.Journal of Social Marketing,2(2), pp.118-129. Lesidrenska, S. and Dicke, P., 2012. Social-media platforms and its effect on digital marketing activities. ? , (1), pp.44-52. Leung, D., Law, R., Van Hoof, H. and Buhalis, D., 2013. Social media in tourism and hospitality: A literature review.Journal of Travel Tourism Marketing,30(1-2), pp.3-22. Munar, A.M., 2012. Social media strategies and destination management.Scandinavian Journal of Hospitality and Tourism,12(2), pp.101-120. Kent, M.L., 2013. Using social media dialogically: Public relations role in reviving democracy.Public Relations Review,39(4), pp.337-345. Panneerselvam, R., 2014. RESEARCH METHODOLOGY. PHI Learning Pvt. Ltd., Sashi, C.M., 2012. Customer engagement, buyer-seller relationships, and social media.Management decision,50(2), pp.253-272. Ukpere, C.L., Slabbert, A.D. and Ukpere, W.I., 2014. Rising trend in social media usage by women entrepreneurs across the globe to unlock their potentials for business success.Mediterranean Journal of Social Sciences,5(10), p.551. Young, T.E., 2012.The Everything Guide to Crowdfunding: Learn how to use social media for small-business funding. Simon and Schuster. Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A review.Tourism Management Perspectives,10, pp.27-36.